Most of the products are either available on Amazon or eBay.īy signing up as an affiliate with these eCommerce businesses, DDG earns a small revenue share for each user who visits these websites from DDG search results and makes a purchase. Gabriel realized that there are many users searching for products online. Affiliate RevenueĭuckDuckGo is on a continuous path to finding privacy-focused ways of revenue generation opportunities. Now let’s go to the next revenue source for DuckDuckGo, that’s affiliate revenues. This is what the options on your campaign settings page would look like. Let’s dive deeper into the revenue model of DuckDuckGo and find how these revenue sources work. Affiliate revenues – Purchases on Amazon or eBay from users who visit these websites from DuckDuckGo search results yield affiliate revenue to the company. Search Ads – These are non-data intrusive, search keyword-based ads.This made it easier for Gabriel to skip the data collection altogether and work on making the search algorithm better. Since users are already dropping in keywords and telling what they want, it becomes obvious to display an ad that matches the keyword. Since all their operations focus on finding ways to create deeper targeting, Google can be termed as an advertising company, than a search engine.ĭuckDuckGo’s founder Gabriel Weinberg realized that advertisements can be displayed irrespective of user data. This profile is then sold to advertisers for targeted marketing. Google, for example, uses the search engine data and browsing behavior collected from various sources to create a user profile. Search engines don’t need to track data to make money.
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